Amazon.es:Opiniones de clientes: Hooked: How to Build Habit-Forming Products

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Carlos Rodriguez

Interesting

Revisado en España 🇪🇸 el 11 de marzo de 2022

I believe I'll have to revisit this book few more times in order to consolidate the practice, Worth reading for sure.

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La segunda mitad del libro es relleno, de más a menos

Revisado en España 🇪🇸 el 29 de enero de 2022

Un libro que empieza bien, con una buena estructura en la que te detalla como funcionan los métodos para crear interés o sedición en el uso de un producto o servicio: disparadores, crear hábitos, recompensas, etc.

Pero llega un momento (a partir del 60% de la lectura) en el que se da por explicado todo lo interesante y se pasa a atestiguar con varios ejemplos (todo redes sociales) como lo que te ha explicado el libro se cumple y todos los gurús de Silicon Valley lo aplicaron tras leer el libro... Ejemplos vacíos y repetitivos sin mucho interés. De ahí pasamos a una especie de clasificación de productos sin mucho interés, otros ejemplos para reafirmar que el libro dice la verdad y todo el mundo lo aplica, una lista de agradecimientos que ocupa un 10% del contenido del libro (de traca) y las notas finales.

Una pena, la verdad es que valoro cuando un libro cuenta algo interesante y se ahorra hacerme leer el doble de páginas porque quiere tener más páginas y hay que rellenar de alguna manera. Si es breve mejor, no necesito que me aburran, y mucho menos que me demuestren que el método "hooked" no se ha aplicado en este libro, ya que mantener a alguien con interés de acabar este libro pasado su ecuador solo tiene un objetivo: terminar cuanto antes.

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Sergio Gordillo

Entender Cómo nos manipulan

Revisado en España 🇪🇸 el 24 de julio de 2021

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Cómo caemos en la redes digitales, como nos manejan y qué anzuelos nos ponen que enganchan a nuestros cerebros para caer en un abismo.

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Esteban

No profundiza en los conceptos

Revisado en España 🇪🇸 el 28 de noviembre de 2020

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Aunque ha sido un libro fácil de leer, no he notado que el autor quisiera adentrarse más en la psicología de los consumidores. Os recomiendo que compréis el libro "Cashvertising", toca apartados del libro Hooked, pero los explica con más detenimiento.

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Sergio G.

Muy bien si te quieres iniciar en el mundillo

Revisado en España 🇪🇸 el 24 de diciembre de 2018

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Por un lado el libro me ha llegado golpeado. Los mensajeros que usa Amazon cada vez tienen menos cuidado... lo que es el libro en si me ha decepcionado un poco. No deja de ser una explicación profunda del funnel de marketing desde un foco emocional, lo cual no está mal, pero no descubre nada nuevo. Da algunos datos interesantes y que es bueno tener presente, pero creía que iba a ser algo más refrescante, más cuando hay tantas personas reputadas que lo recomiendan. Diría que esta bien para novatos.

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Albert Malagarriga

Nice model, bad backing arguments

Revisado en España 🇪🇸 el 16 de octubre de 2016

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Interesting mental model, but something I could have read in an article, no need for a book.

Most of the examples come from huge internet companies, which is a strong biass to defend the model. I found there are not too many references to scientific experiments to defend the points. The physcology base was good though.

If it is the first book you read related to the topic, its a great intro book, but if you are looking for depth, there are many other better references, and this will only repeat known information.

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RoMo

The good, the bad and the blog - why I don't recommend his book

Revisado en los Estados Unidos 🇺🇸 el 13 de julio de 2014

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I read this book because my manager recommended it to us. (I later found out that he didn't read it himself, but was subscribed to Eyal's blog.) I was lucky to have downloaded it while it was being offered for free, because I honestly would have been pretty pissed if I would have payed ten bucks for it. I will say, I do not know Nir Eyal and have no association with him, as it seems some of the reviews were written by friends and family. So, with all that in mind, here's my review...

Nir Eyal has a very interesting model about how to build habit forming products. He touches on the characteristics and psychology of engaging products and gives the reader a new way to look at sites and applications. He touches on these subjects and doesn't go into depth and give many concrete examples and statistics. He does tend to go back to his favorite examples - facebook and Pinterest - quite a lot but I would like to have been offered more.

He writes about his model quite a bit on his blog (http://www.nirandfar.com) and I didn't feel the book offered enough added value for his regular blog readers. If you've never read anything by Eyal, start with his blog. Notice that many of his posts are guest posts - so take note of who's writing what.

I had a major issue with the language of the book. Eyal is not a native English speaker and it really shows when reading. The language in the book is more similar to what I'd expect to read in a blog. I would have appreciated polished writing. Also, there were multiple grammatical errors which I would easily skim over in a blog post but I am disappointed by the low level editing when I find such errors in a book.

If you are going down the road of designing an app or a product, you should definitely be familiar with the concepts he lays forth in his model, but again, I think you can easily fish most of the information here out of his blog alone.

In short, start by reading his blog. If you LOVE that, get the book. Otherwise, the blog is more than enough, in my opinion.

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Graeme

It’s okay, if ...

Revisado en el Reino Unido 🇬🇧 el 19 de junio de 2019

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... your thing is designing products that users can’t tear themselves away from. It feels like it was written before the current brouhaha about social media - the perils thereof. And that’s fine. Designers need to do that and all. I think, though, that I’m at a place where I want to look at tech differently, not in the language of disrupters and innovators and business, but as a thing that adds value - and not social media value - real value to humanity, whether at micro or macro level. I’m not sure this is really the book to give that part of you some cud to chew. But it offers lessons regardless of where your heart lies as a designer or indeed entrepreneur. And, as a slow reader myself, it’s not especially taxing in terms of time taken to read.

Plus he goes into some of the BJ Fogg material about behaviour and technology, which I think is handy.

Recommend? Yes, to a point. But I think it’s worth reading against some of this stuff too, perhaps balance with a bit of Jaron Lanier or Adam Greenfield or Carl DiSalvo? I reckon that’s the ticket.

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Good Information - that's already available on the author's website

Revisado en los Estados Unidos 🇺🇸 el 10 de octubre de 2018

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There is some really helpful information in the book. Nir does a good job of explaining each idea and then providing multiple real world examples to showcase how each idea is being used by organizations you know. If you know anything about addiction or habit formation, you probably already know the gist. Nir's book is really helpful in translating it over to digital spaces. Truth be told, my favorite part was at the end of each chapter where he lays out questions you should consider to create your own habit-forming product.

The reason I gave this 3 stars is most of what he says is available, for free already, on his site. It's not necessarily laid out as explicitly, but between his articles, weekly email, and podcast, you can get a lot of the same information and many of the same examples. It's a fast and easy read at about 200 pages with images inflating the page total. If you can get this on sale for $5, buy it. You'll certainly get your money's worth.

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Aneesh Sreedharan

It has some points but not sure if it holds as much content to be a 200+ page book

Revisado en India 🇮🇳 el 26 de noviembre de 2021

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It has some points but not sure if it holds as much content to be a 200+ page book

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Just OK.

Revisado en los Estados Unidos 🇺🇸 el 29 de marzo de 2016

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This book explains "The Hook Model", and is broken down into several parts, first sections explaining each quarter of the hook model and then a case study, a chapter discussing the ethics of using the model, and a summary.

Overall, I thought it could have been much shorter. Half of the book are examples, which honestly felt unnecessary or stretched out for the most part. They did not increase my understanding or belief in the points they were added to reinforce. He also brought up the website pinterest far too often, there are at least 20 pages devoted to it through the book.

Advice to readers: read the first few pages of each chapter and skim the rest of it, you're not going to gain much more. The book could have been a hundred pages and contained the same amount of useful information.

It's also specifically non-technical, and comes across as a fluffy book about psychology which happens to have examples involving software products.

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Klay

I would have loved if the author applied his "Hook Model" to more ...

Revisado en los Estados Unidos 🇺🇸 el 10 de abril de 2018

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Interesting read, with a well documented theory on user retention for apps and tech products.

However, I thought I almost stopped reading the book multiple times if the author didn't stop using the same examples over and over, Facebook, Instagram, Pinterest, Twitter, etc. The title ought to read "Hooked: How to Build Habit-Forming Social Applications". Since I don't work in any of the tech fields used as examples I can't quite apply the model described throughout the book. I would have loved if the author applied his "Hook Model" to more tangible products we use every day and how the design of those products played into the psyche of the end users.

Worth a quick read, but I only finished the book so I could put it back on the shelf and get it off of my desk.

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